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Company Background

CREA provides quality and independent commercial property services relating to commercial leases and acquisition of premises. Our focus is the considered and careful negotiation of commercial lease terms and related lease issues for our clients. We deliver outcomes that provide maximum flexibility for our clients, and minimises overall occupancy costs.

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We make a difference as soon as we are engaged. Our passion and knowledge, expertise and understanding of commercial property that delivers results time and again. Our clients get the best lease results, regardless of size.

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We eliminate the frustrations and heartaches of the corporate property process. We handle all the problem solving and ensure our clients make clear and informed corporate property decisions at appropriate times. We are the interface between your business and the property market.

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CREA offer unbiased corporate property advice. We only act for our clients. We address your corporate property issues and needs with no conflicts of interest or confusion. We believe in transparency and openness - this is our position and approach and it is clear from the moment we are appointed.

CREA Principal

Peter Birrell is the principal at CREA. With over 25 years of commercial property leasing and consulting experience, Peter’s background has provided him with a strong knowledge of market fundamentals and exemplary skills in procuring property. Peter has represented corporate Australia since the early 90’s and will always be regarded as one of the pioneers in the industry.

Qualifications:

  • Bachelor of Business (Property) (B.Bus. Prop.)

  • Associate of the Australian Property Institute (AAPI) - Land Economist

  • Certified Property Practitioner (CPP)

  • Licensed Real Estate Agent

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Industry Background

The property industry, particularly the corporate occupancy sector, has changed dramatically in Australia over the past 15 years. It moved from predominantly smaller independent advisory firms to a larger number of mid sized independent firms. Then in the last six years there has been a shift to large, international firms as a result of global real estate providers gaining market share, and by the acquisition of small and mid sized independent firms.

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No large or mid sized independent property advisory firm remains in Australia today.

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The focus of the larger service providers is on maintaining market share. In particular their focus has been on growth of accounts and cross-selling to other business lines, not quality of advice being given.

CREA Philosophy

Identifying the need for an independent, best-in-class service provider, CREA , brings broad experience and knowledge together as one of the only truly independent service providers in corporate property in Australia.

CREA’s goal is to partner with clients, providing responsible service delivery. We strive to be Australia’s most trustworthy, professional, experienced and independent advisory firm to those corporations who use property.

We have built our business on the principles that we cannot create a conflict-of-interest situation for our clients. To achieve this:

  • CREA is 100% Australian owned and operated.

  • We have no association or affiliations with any agency, project management, construction, designer or landlord entities.

  • We only act for occupiers of property and do not represent owner/s of property (who only invest in property purely for income purposes).

  • We are truly independent.

Why is An Independent Property Advisor So Important to Your Business?

We use the definition of ‘independent‘ as a simple way to explain why you should not be receiving advice from a company who holds interests beyond the service offering being given. This means that CREA is:

  • not influenced or controlled by others in matters of opinion, conduct, etc.; thinking or acting for oneself: an independent thinker.

  • not subject to another's authority or jurisdiction; autonomous; free: an independent businessman.

  • not influenced by the thought or action of others: independent research.

  • not dependent; not depending or contingent upon something else for existence, operation, etc.

  • not relying on another or others for aid or support.

CREA Service Delivery Model

When we work for you we will ensure that your single point of contact delivers the service and is skilled in the advice they give. We will never delegate to subordinates to deliver ensuring bestin-class service delivery to your business every time. CREA will call on and recommend the best service providers in each and every market to deliver the highest quality results.

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